Deal Radar 2008: Passenger
Passenger provides an on-demand platform for companies to collaborate with their customers. The company was founded in 2005 when social networking, web forums and chat rooms had started becoming a common way for consumers, especially younger consumers, to provide feedback (solicited or otherwise) on products. Passenger’s co-founders, Andrew Leary and Justin Cooper, realized that companies were struggling to capitalize on their knowledge about consumers.
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