Give your key customers a seat at the strategy table.
Our Story

Together we are smarter than any one of us

The roots of Passenger stem back to early 2002, when co-founders Andrew Leary and Justin Cooper met while developing voice of the customer programs for the world's leading mobile phone supplier.


Over the next few years, they continued to observe the changing marketplace; specifically the proactive role that consumers were taking in both marketing and product innovation.


Identifying a real shift in the consumer dynamic, Leary and Cooper brought their collective expertise in customer-driven marketing and pioneering spirit to form Passenger in 2005; determined to bridge the gap between brands and their most valued assets “ their customers.


The Passenger team foresaw the importance of delivering a quality, secure and easy-to-use platform. We also recognized the market demand for software-as-a-service, providing a dramatic reduction in development time and cost, flexibility to scale, and rapid time-to-market.


Passenger continues its commitment to provide our customers with the solution required to enable them to most easily collaborate with their key customers to design better customer experiences.



The challenge

People are talking about their experiences with your brand every day

Like it or not, these conversations are happening without you. Without access to these conversations, you are making decisions based on what you think your customers want.
The Passenger Solution

Software-as-a-Service Platform + Client Services

What we do

Help you infuse the voice of your customer into your business.


Why we do it

So that your company can design better products, services and customer experiences.


How we do it

With our Software-as-a-Service Platform + Client Services.

Customer Collaboration

The highest level of customer engagement

Customer collaboration changes the way companies connect their customers, stakeholders & peers across social, geographic and organizational boundaries.


How you benefit

Better products and a better relationship with your customers

Market & Customer Insight
  • Monitor shifts in perspective
  • Identify current and emerging needs
  • Discover counter-intuitive opportunities

Customer-Driven Innovation
  • Deliver what customers need
  • Identify and refine the most salient ideas
  • Extend existing strengths and capabilities

Brand Advocacy
  • Empower key customers through participation in the process
  • Fuel passion for your brand